Brand Identity · Packaging · Digital · 2026

MyCoBloom

"Feed your mind. Feed your magic."

A brand you don't just buy —
you proudly display.

MyCo Bloom is a functional mushroom wellness brand built for those who take their health as seriously as their aesthetics. Equal parts science and ritual, the brand offers tinctures, capsules, powders, and drinkable blends formulated from the earth's most powerful adaptogens.

The challenge: carve out a premium, design-forward position in a saturated wellness market — sitting confidently between clinical supplement brands and maximalist psychedelic aesthetics. The result is a brand world that feels intelligent, warm, and a little mysterious.

Project Scope

Brand Strategy Visual Identity Color System Typography Packaging Voice & Tone Social Media UI Direction

Tools

Adobe Illustrator · Recraft · Claude AI

Color Palette

Tobacco

#2E1A0E

Burned Rust

#C4501A

Tangerine

#E8873A

Amber

#D4A832

Chartreuse

#C8D44E

Warm Cream

#F5EDD8

Sage

#7A8C4A

Blush

#E8C4A0

Typography

Display · Wordmark · Headlines

DM Serif

DM Serif Display

Hero headlines · Wordmark · Italic emphasis

Subheadings · Product Names

Playfair

Playfair Display

Pull quotes · Product names · Subheadings

Body · Labels · Descriptions

MONTSERRAT

Montserrat Light

Body copy · Ritual cards · Labels

Packaging Suite

$MyCo Bloom matte pouch$

Supplement Pouch

Tincture Dropper

Beverage Can

Powder Jar

Brand Mark

The mark that holds
the whole world.

The MyCo Bloom wordmark pairs a refined serif with a minimal mushroom mark — a literal reference held in restraint. Warm but precise, it signals craft without ornamentation. At any scale, it reads as a brand that knows exactly what it is.

Primary

Tobacco #2E1A0E

Accent

Amber #D4A832

Reverse

Warm Cream #F5EDD8

Digital Direction

A website that feels like
entering a ritual.

The digital presence mirrors the packaging philosophy — dark, warm, and unhurried. Tobacco backgrounds with cream typography create an atmosphere of depth and authority. The hero leads with a bold editorial statement, letting product photography speak for itself. Every scroll reveals something worth pausing for.

Social Media

Voice & Tone

Intentional

Every word earns its place. No filler, no wellness buzzwords. Just truth, said beautifully.

Magnetic

Speaks directly to them. Knows what they want before they do. Confident without being preachy.

Mystical but Real

Rooted in research, expressed in ritual. Never sacrifices credibility for mystique.

Celebratory

Taking care of yourself is an act of joy here — not a chore, not a punishment. A ritual.

Tagline

"Feed your mind. Feed your magic."

Product Description

"Lion's Mane, for the one with seventeen tabs open and a vision board that actually works."

Social Caption

"Your body is a garden. Stop treating it like a to-do list."

MyCoBloom

A brand you don't just buy —you proudly display.

The mark that holdsthe whole world.

A website that feels likeentering a ritual.

A complete brand,ready for the world.

A brand you don't just buy —
you proudly display.

The mark that holds
the whole world.

A website that feels like
entering a ritual.

A complete brand,
ready for the world.