Ralph Lauren × Ray-Ban is a speculative limited edition eyewear collaboration — two all-American icons with a shared legacy of effortless cool, brought together for one summer season.
The campaign "See You, Darling." is built around the feeling of a golden afternoon. Polo fields, cream linen, the quiet confidence of old money americana. The frames aren't just accessories — they're the finishing touch on a life well-dressed.
This project covers the full campaign ecosystem from creative brief and product direction to print campaign, editorial lookbook, and social media content.
